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COGNIZANT CONSULTING
Helping organizations engage people and uncover insight from data to shape the products, services and experiences they offer
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Reimagining your business models, products and customer experiences to drive new value.
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COGNIZANT CONSULTING
Helping organizations engage people and uncover insight from data to shape the products, services and experiences they offer
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DEFINING THE FUTURE OF EXPERIENCE
Make it world class, and at global scale.
By 2020, 89% of companies will be competing on experience, which will overtake price and product as the key differentiator.
Be one of the 89%. Partner with us. Because experience matters.
With Cognizant Interactive, you can. We’re a digital boutique, and our offerings range from foresight services to experience design. We run some of the largest digital support services of their kind.
Our specialty is applied innovation—new ways of work that are inspired by human insight, platform-enabled and AI-driven. Through our international network of digital experts across 35 offices, we deliver bespoke service at global scale.
Experiences of the future will look very different from today. We keep our eyes on the future so that your business can too. For example, we are reinventing the future of content—how it will work in your organization.
How to win in the experience economy
In the experience economy, not all experiences are alike. Rather than mass-producing experiences, brands need to allow for personal expression. Experiences must allow for the expression and projection of personal identity.
LEARN HOWMULTIDISCIPLINARY EXPERTISE
Creating future experiences require people from multiple disciplines coming together to solve big problems. We have integrated specialist companies into our practice to enable experience transformation. These experts support our Interactive delivery teams, who provide design, UX/UI and content at scale, as well as AR/VR, conversational AI and other emerging technologies.
RECENT ARTICLES
A Guide to Digital Asset Management: Unlocking Personalization
Conventional wisdom suggests that the ability to deliver consistent omnichannel experiences separates retailing’s leaders from laggards. Getting there, however, requires retailers to rethink and revamp their fulfillment strategies.
Gen Z: The Future of the Internet and Social Platforms
Gen Z is willing to part with personal data in exchange for personalization. We share suggestions for social platforms, content providers and others seeking to appeal to this up-and-coming generation
How to Lure Customers in Algorithm Age
As consumers place significant trust in AI and algorithms, businesses must ensure their digital approaches and intelligent machines measure up to brand standards.
Five Lessons to Build Competitive Advantage in the Digital Age
Organizations need customer-focused processes designed through a human lens, powered by new digital tools and optimized by a hyper-connected and digitally acculturated workforce.
How Insurers can Excel by Operating through a Digital Maturity Looking Glass
Our digital maturity framework shines a light on what separates the Digital Dominators from the Digital Dabblers in the insurance sector.
How to Become a Player in the Innovation Economy
Success in today's economy depends on “disruptive innovation:” creating products and services adjacent to the company’s core business and shifting the market dynamics for the rest of the playing field.
FEATURED WORK
INSURANCE
Travel & Hospitality
RETAIL
Content Velocity Reimagined
To demonstrate the power of meaningful content at speed and scale, Mustache, a part of Cognizant Interactive, transformed its booth space at Adobe Summit 2019, with an on-the-fly creation of larger-than-life experiences in real time.
Mustache, known for its high-impact video content, partnered with the Adobe Stock team to create #MeTheMovie experience. With a crew of just six in post-production, Mustache produced 100 custom videos in 3 days.
LEARN MOREOFFERINGS
We bring together five key capabilities to deliver a suite of offerings, including strategy and design, content, marketing and social as well as platforms and technology.
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INSIGHT TO EXPERIENCE
IMAGINE, BLUEPRINT, AND BUILD FUTURE SERVICES AND EXPERIENCES
End to end experience transformation, from foresight and ethnography to insight-based experience design, service blueprints and operating models with detailed roadmaps for realization, build and run.
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CONTENT AS A SERVICE
MAKE, MANAGE AND MARKET CONTENT
One stop shop for providing end to end services across content strategy, creative, production, management and distribution efforts.
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OMNICHANNEL MARKETING
REACH AND INFLUENCE CUSTOMERS IN ALL CHANNELS
360 marketing services, including brand strategy, data-driven campaign planning and channel strategy, creative development and execution, user-generated and influencer program execution, social listening and community management, measurement, campaign management of communications for B2B, B2C, and B2E audiences.
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NEXT-GEN COMMERCE
TURN EVERY CUSTOMER INTERACTION INTO A MONETIZABLE OPPORTUNITY
Reimagine ecommerce in a world where digital and physical collide. Reinvent the shopping experience from order to delivery. Define and execute strategy across new and emerging retail, web, mobile, social and AI channels.
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ADOBE MANAGED EXPERIENCE
MAKE MARKETING TECHNOLOGY WORK MORE EFFECTIVELY
End-to-end Adobe Experience Cloud consulting and implementation services, including unique Cognizant IP and accelerators to power the best brand experiences.
LATEST THINKING
Featuring six key customer experience gaps you need to...
Our digital maturity framework shines a light on what...
As organizations adopt AI, IoT and automation, they should...
This compilation of case studies illustrates how Cognizant and...
Here’s a data-driven view of the dramatic changes happening...
Where we are and where we’re going in the very near future...
MISC MAGAZINE
Innovation insights & foresights from Idea Couture, a Cognizant Digital Business
OUR PARTNERS
We form partnerships and strategic alliances with world-class organizations to expand our service offerings and deliver comprehensive solutions to clients. Strategic alliances with the world's leading companies enable us to provide complete solutions to your business and IT challenges.
